Time to close the deal

water filtration deal closerThe water filtration sales pitch has come down to the end. At this time the water filtration salesperson will go over the monthly savings chart with you and explain what your costs are now and what they would be with the proposed water filtration system installed. Most potential customers will have been asked the question, “other than money, is there any other reason why you wouldn’t want to do this?” This question, with the aid of the survey sheet filled out earlier, leads a lot of people into a situation where they end up with a large monthly payment for the next 5 years.

If you were in this situation you might think it’d be a good idea if it could fit in your budget, which is a reasonable thought. So, you tell the water filtration salesperson yes…

The following would then happen:

Water Filtration Sales Person: So… it seems as if you are spending around $140 a month with your raw water right now. This isn’t even including the wear and tear costs on plumbing, appliances and clothing you agreed upon earlier. Going over the results, do you feel confident once again on the numbers we put down?

You: Um, yes I guess-

Water Filtration Sales Person: We showed you earlier how you would save the money. You can see that with our water conditioner installed, you’d save around $99 a month! In reality having this water filtration system will only cost you about $41 a month. We spoke earlier and you said if we can fit this into the budget (remember that?), you would love to have this quality of water. Can you find the $41 a month to have this water system installed?

You: Hm…

Now comes the doozy. Below is an example of a quote sheet that many will write out on a simple legal pad (which, in most cases, they will take with them if you don’t buy):

Total cost of Water Filtration System: $6,700.00 Wow, what happened to that $41?
10% Discount: $670.00 There are usually many different reasons for this discount, most of which help them sell, for example: “10 percent discount if we install tonight, since we’re in the area anyways…”
Total Cost: $6,030.00

Payments

Monthly Payment $140.00  (5 years + high interest)
Monthly Savings $99.00
Real Payment $41.00

I hope you like smoke and mirrors, because that’s what your getting. The bottom line is your paying THOUSANDS of dollars for a water filtration system. If you take the monthly payment option, you’re shelling out $100 – $150 a month (after a high interest loan). This is real money that comes out of your account each month. The savings for the most part are true, but why not take those savings and actually do that and save. The water filtration systems are usually high quality, but the price is absolutely insane.

We recommend having your water independently tested, then give us a call at 800-684-0979. We’ll take those results and give you the best recommendation possible and never ask you for a order. Best of all, if you decide to do business with Budget Water, you will ACTUALLY save thousands of dollars and have premium quality equipment that is properly sized and guaranteed to work. We have top warranties, real money back guarantees and top notch tech support 7 days a week, even on Holidays!

Side note: Many of these systems for $6700 are simply a water softener, some sprinkle with carbon and call it a conditioner. Please check out this link on how this is a marginal practice: https://waterfiltersofamerica.com/carbon_sprinkling.htm To also put the cost in perspective, this water filtration system was $6030, the same size unit from Budget Water would cost $558. Our customers would save over 5 thousand dollars for the SAME system. Anyone up for one heck of a vacation?

-Water Filtration Wizard


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The three biggest mistakes when buying well water filtration systems for iron removal are as follows:

  1. Using a water softener as an iron filter
  2. Drinking the water from ANY water softener
  3. Not understanding pH and flow rates in regards to well water filtration

Today we will discuss item #1, water softeners and iron water filtration:

Water Softener vs. Iron Filter

How much water softener salt do you go through?

Using a Water Softener as an Iron Filter:
You should virtually NEVER use a water softener as an iron filter, and you should be wary of anyone who suggests you do such a silly thing. Iron causes damage to a water softener’s mineral bed and makes water softeners use a lot more salt. Eventually running measurable amounts of iron to a water softener will certainly result in expensive service calls, and at some point is destined to cause the mineral to need to be replaced. This is a scientific fact. Using a water softener to remove iron in well water is something that companies with marginal tactics and practices hope for, as it increases their ongoing or “residual” income. In-home sales companies frequently use this shady tactic to generate ongoing income from unsuspecting consumers. And now these shady operators are starting online companies and doing the same thing. They try to keep people confused with a lot of conflicting information to help them sell their marginal products. And treating well water is a SIMPLE, easy and inexpensive thing to do. If you are confused, then that is your first sign you should step away from that company and move on. We keep things simple here and everything makes common sense that almost anyone should be able to understand. It is simple to understand that if you have a measurable amount of iron (.3 or higher), you should use an iron filter to remove that iron. If the water is very hard you can add a water softener AFTER you remove the iron from the water, which will then be highly efficient as it only has to do one job which is remove hardness. That is what a water softener is for. That is the ONLY job a water softener was meant to do. Using this method our average customer says they add salt about once per year when the water softener is properly applied. People who use water softeners as iron filters may find that absolutely amazing to hear, as they are usually using MASSIVE amounts of salt. And usually the person who told them to do such a foolish thing is selling them the salt as well! And if you ever have a salesman tell you to use “Iron Out” or some other iron removal chemicals to treat the softener, you know you have the wrong person advising you to begin with. Many of those chemical makers themselves will tell you NOT to use iron removal chemicals to clean water softeners and the minerals inside. Some actually say it right on the box or container the iron removal chemical comes in. And if the person is also telling you that it is OK to drink that water, then you can be certain you need to run for the hills. The way you know that person is misrepresenting the facts is that his lips are moving…

Water softener is wrong application

Sometimes a water softener is always the solution to your water filtration problems.

Water softeners use “ionic exchange” to remove hardness. A proper iron filter uses “water filtration” to remove iron. These are two entirely different things. You want a water softener to regenerate or backwash as little as possible. The normal frequency for it to clean or regenerate or backwash itself is 7 to 10 days. That way you are not using massive amounts of unnecessary water and salt. If you let iron sit in the water softener tank for ten days it attaches itself to the minerals and eventually the water softener minerals become “Iron Bound”. Once they become iron bound they can no longer function properly or efficiently, and they can no longer remove the iron from the mineral bed effectively. Now the mineral starts using massive amounts of salt and will eventually need to be replaced. This is the beginning of how the unscrupulous water dealer lines his pockets with your hard earned cash. A water filtration device intended to remove iron must backwash or clean itself on a very regular basis to avoid becoming iron bound. It is just that simple. A water softener regenerates infrequently, and an iron filter backwashes very frequently. Can you see how simple it is to determine that you can not use one method to properly correct both problems?
The best type of iron filtration is to use an “oxidizing” filter for iron removal such as the Terminox™ ISM filter. Our “Terminox™” iron filters remove iron, sulfur, manganese, dirt, turbidity, smells, tastes and even harsh chemicals such as chlorine. They use no salt or chemicals and are virtually maintenance free. Just set it and forget it. You can find them on this page: Iron Filters

 

NOTE: Be wary of people who mistakenly tell you to use iron filters that use harmful or toxic chemicals, such as greensand filters, and tell you they work like an oxidizing filter such as Terminox™. That is absolutely misleading and shamefully untrue. Also be wary of claims of salesmen selling marginal filters like Filox ® that mix different minerals in the same tank. Minerals such as “Birm”. Birm destabilizes the oxidizing mineral with another mineral that does not oxidize. And oxidizing minerals need an “Undisturbed” mineral bed depth to work properly. Birm filters also require a pH of 8.0 to remove multiple contaminants such as iron AND manganese. Birm does NOT remove sulfur or chlorine either as a superior filter does, such as Terminox™. So if you ever develop iron bacteria and have to chlorinate the water, you would need another filter after the Birm filter. Terminox removes chlorine too. We should know. We sell all of these different types of water filtration systems. We know how all of them work. There is no question that Terminox™ is far superior to any iron filter we sell.

 

The majority of people we see who have been sold a water softener as an iron filter, never needed a softener to begin with, or the unnecessary maintenance and expense of adding massive amounts of salt and ongoing service issues. A lot of iron in the water often makes it act like the water is really hard when that is not always the case. With a superior iron filtration system such as Terminox™, the water will be great to drink without adding reverse osmosis like you would have to do with a water softener. Remember you should not drink the water from ANY water softener as a rule. You should either drink bottled water, or add reverse osmosis ($199) to the kitchen sink for all of your cooking and drinking water. You can also connect up to two additional water using appliances, including refrigerators, freezers and ice makers to a single reverse osmosis unit when properly applied.

-Water Filtration Wizard

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The survey sheet and tests exposed in detail…

Water filtration questionsQuestions on to the survey sheet

  1. How much do you spend on soaps, lotions & cleaners? This is usually the biggest money finder and very easy to prove because of the demonstrations given in the house. This comes out to around $100 a month.
  2. How much do you spend on bottled water? This is at least $10 at a minimum.
  3. How much do you spend on heating your water? This is usually around $30. This is a hard number to come up with for most because it’s tough to put a dollar amount on the water you heat, but this adds to the savings.
  4. How much do you spend on any type of clothing or really anything that has fabric in a year? This is usually around $500. Another tough one to prove, but the in-house demonstrations make believers out of the customer and this adds to the savings.
  5. How much it would cost if you had to replace all the plumbing and fixtures in the house? Some representatives will keep it simple and more believable by asking about how many washing machines, hot water tanks, dishwashers and faucets they’ll replace in the next 25 years. This usually comes out to $5000. (Divide the total by 25 years)

The tests and demonstrations

Soap and CleanerSoap and cleaner tests
There are many cleaning demonstrations, one of which is the beaker test that we went over in last weeks blog, check it out if you haven’t already. This one is very convincing. They have two beakers, one with the filtered water and a second with the raw water. They add pure soap to the beakers, one drop at a time. They add about 3 drops to each beaker and shake them up. The filtered water erupts with suds while the raw water just has soap scum. They continue to add drops to the raw water beaker, still no suds appear, just more soap scum. Around 30 drops, suds appear, but the water is gray and simply doesn’t look as good as the filtered water which is still full of suds and crystal clear. They say each drop of soap used represents $1, one box of detergent or whatever clever way they decide to present it, but the savings remain the same. It will look like it took $3 worth of soap with the filtered water compared to the $30 worth of soap with the raw water. That’s a difference of $27 which is a 90% savings (even lowball it and used 80% for our chart). After seeing the demonstrations how can the customer NOT agree they’d be saving that much?

bottled waterBottled water tests
The customer is given a glass of filtered water and a glass of raw water. They drink the filtered water first, they being told to swish it around like it was a wine tasting. Now, the salesperson hands the customer the raw water with a face that says, “I can’t believe they’re going to drinking this”. Once the customer tries both, they usually choose the filtered water, because unfiltered can have a chlorine taste (city water) or other tastes and smells (well water). Who would buy bottled water if they had this filtered water coming out of their tap?

mineralsPrecipitation tests
When you first sit down to do the tests, the salesperson will advise you that this test will go first because it takes the longest. There will be two large test tubes filled with, you guessed it, filtered water and raw water. Two precipitation solutions go into the tubes, the first will chemically react with substances in the water making them solid. The second solution gives the the new solid particles color so they can be seen. The tubes are then set aside. Now the sales person will go through the other tests we mentioned above. When they are done, they will go back to the precipitation test and in most cases, the bottom of the raw water tube is filled with junk. They’ll use this visual to reinforce the benefits their system in respect to drinking the water and using the water for hot water tanks. Who would want to drink water with THAT in it (even though that what you see is usually just harmless minerals)? Or, if you were heating the unfiltered water it would seem you had to heat through a brick while the filtered water is crystal clear.

The hand book
Most salespeople will have a handbook about their company to go over with you, it will have neat facts about water and studies backing the saving potential of their system. Each page in this handbook relates to one of the tests that were preformed in your home, this is referred to as the “dog & pony show”. Good salespeople get the potential customer to commit to agreeing with what is on the each page, this eliminates certain objections at the time the price is given.

Proof of savings
Now it’s time to see the savings. The sales person will fill out a chart with your answers to the questions. They make sure they have 100% commitment in the number given and go back to the in-home demonstrations to get it, if necessary. The chart (below) will show the categories, percentage of savings, current cost, potential savings and cost with the system installed. Most salespeople will not include the clothing and plumbing categories, they save these to help close the deal with statements like, “we didn’t even add the clothing and plumbing savings”, and you agreed that those savings existed during the demonstrations. Starting to see how it works?

Chart

Category Savings Currently Spending Savings Spend with system installed
Soaps and Cleaners 80% $100 $80 $20
Bottled Water 100% $10 $10 $ 0
Hot water Tank 33% $30 $9 $21

*Monthly savings chart with two categories purposely left off, some will include them if they really need to find all the possible savings to convince the customer they can afford the system.

The salesperson will explain that their system will only cost you about a dollar a day, even though the payments will be around $125 to $175 a month. Confusing? It won’t be next week when I go over the chart in detail and show you how it is used to close the deal…

-Water Filtration Wizard


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Demonstrations and survey sheets (AKA money sheets)

How many people have had the in-home salesperson come into your home to test your water, only to have this person in your home for hours? They use survey sheets, which have been around for decades and which there are many variations of, but the purpose is always the same: show the consumer how they can supposedly save money.

How it works
(This is in no way meant to bash the salesperson, because 99% of these people are good people and simply selling a product that they believe in and putting in an honest days work.)

The salesperson will come into your home and make small talk while setting up his/her testing equipment. At this point, most people are thinking this will be short and interesting, but the fun has only just begun. After a few basic water tests, which we’ll go over in an upcoming blog, you are shown some really interesting demonstrations highlighting the advantages of using this company’s particular water filtration system. The demonstrations can include: washing everyone’s hands, making coffee or tea, cleaning glasses and shower doors, taking stains out of carpets, drinking the filtered water then comparing it to your water and this goes on and on. A favorite of the in-home salesperson is when they take out beakers and pretend they’re washing machines. They add soap to the raw water beaker and the filtered water beaker and proceed to shake them up. This is a doozy and a real money finder on the survey sheet. As you can expect, the one with the filtered water will look clear and the suds will about blow the lid off the beaker. The raw water will have a nasty scum on the top and zero suds. They’ll continue to put drops into the raw water beaker trying to match the effect the soap had on the filtered water beaker, which on average takes about 80% more drops, leading you to believe 80% more of your hard earned money…

After all these really cool tests, an hour or so has passed and you’ll go over the very basic water testing that was performed. Most of these tests are visual tests, which means they’re very subjective and marginal in many ways, for instance, people see colors differently, we could actually do the same tests and have 15 different technicians look at them and probably get 14 different answers. Now it’s time for the potential customer to sit down with the salesperson and go over the survey sheet. Many will tell you that this is the only way they get credit for being in the house and it’ll only take a few minutes, both of which are false. If it’s a couple, both people are made to sit through the entire demonstration and survey results. Many reasons will be given for this, but the true reason is that this would take away the consumers chance to express their concerns or objections with their partner.

The survey sheet will normally consist of 5 or 6 categories and rows that will be labeled with what your spending now, what you would spend with the proposed system installed, what percentage of savings that would be and finally the total savings (so you think).

Check back next week when the survey sheet will be exposed in detail…

-Water Filtration Wizard

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bwLogo (1)

Our philosophy, “always do the right thing”. As the original online water treatment website for consumers, our goal way back in the late 1990s when the internet was a fledgling enterprise; was that we wanted to be the first company ever to give consumers a “soft place to land”, where they could trust someone and believe what they were told. So we made some rules for our employees to follow.

  1. Always do the right thing, even if we lose money.
  2. Always be honest, nice and fair.
  3. Never sell someone more equipment than they need.
  4. Never ask anyone to buy anything, or pressure them in any way.
  5. Help existing customers 7 days a week, even on Sundays and Holidays.
  6. If a customer asks to speak to the President, let them. He works for them.

At the time, the only choice for cleaning your water was to have in-home sales type companies come into your home and sell you thousands and thousands of dollars worth of equipment, and usually you would end up basically with a water softener and a sales pitch. People were mistakenly told it was ok to drink the water from water softeners, which is often far beyond safe drinking water standards; and private well water customers were being tricked in other ways, such as using water softeners to remove iron in well water, which is a common marginal tactic designed to create service calls and ongoing income for the water dealer. Not to mention that using a water softener as an iron, sulfur or manganese filter can dramatically increase the already high amounts of sodium. Using carbon filters on well water is another really marginal thing they would do. All of these things are seriously wrong, but they line the pockets of in home sales companies. Now those slick operators are coming online and doing the same sort of things. From selling water softeners as iron filters, and selling carbon on private wells, telling people they can drink softened water, to selling marginal mixed mineral tanks like Filox, or the old greensand filters and falsely representing them as being a superior system. Every good water tech knows you don’t mix minerals like Birm and Manganese in the same tank like Filox does! It seems like in the current online world these people are doing everything they can to confuse the consumer and make the choices hard. That is what they did inside of people’s homes back in the day. And now they are still using these tactics online on an unsuspecting consumer. In reality, water treatment is a very simple and easy thing to do. We always keep it simple and inexpensive. We custom make every unit to order and gift you free support for a lifetime. And even if you never buy anything from us, we promised that if you just follow the advice we give, everything will come out all right for you. And that advice will always be free. You can always count on us to care about you, and to be your soft place to land. WE PROMISE!

The President and Staff

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